Referent Kampagnen/Online Marketing (m/w/d)
Core
Planning, implementation, monitoring, and evaluation of image and sales campaigns, including idea generation and budget control, to position the Sparkasse as an attractive employer brand.
Role type
Campaign and Online Marketing Specialist
Builds
Marketing campaigns and employer branding initiatives for a Sparkasse (savings bank)
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Campaign management, marketing planning, stakeholder collaboration, market trend analysis, budget control, creative idea generation
Preferred skills
Experience in banking or Sparkasse environment, strong communication skills, analytical thinking, awareness of new communication channels
Technologies
Online marketing tools, campaign management platforms
Responsibilities
Develop and execute marketing plans, monitor market trends and competition, collaborate with stakeholders, manage campaign budgets
Seniority
Mid-level, hands-on IC