Global Marketing Manager Guitars (m/w/d)
Core
Develop and execute international marketing strategies and campaigns for guitar brands Ovation, Manuel Rodríguez, and Ramírez.
Role type
Global Marketing Manager
Builds
International marketing campaigns, product launches, digital marketing initiatives, and brand presence on websites and social media.
Domain
Music instruments / Guitar brands
Deliverable
product features
Required skills
International marketing strategy, product launch planning, digital marketing, social media management, content production, artist coordination, trade show management, budget planning, market analysis, brand storytelling, stakeholder collaboration
Preferred skills
Experience in music or musical instruments industry, strategic thinking, creativity, hands-on mentality, strong sense of brand and target audience, self-motivated, structured work style, excellent English, international travel readiness, musical instrument proficiency
Technologies
Social media platforms, digital marketing tools, content management systems, international trade platforms
Responsibilities
Develop and implement international marketing strategies and campaigns; Plan and manage product launches; Produce content and execute digital marketing measures; Develop brand presence on websites, social media, and international trade platforms; Coordinate artist collaborations, trade show appearances, and marketing activities; Collaborate closely with product management, sales, creative teams, and international partners; Plan budgets, conduct market analyses, and monitor success metrics.