Senior Online Marketing Manager (m/w/d)
Core
Strategic development and operational management of cross-brand international online marketing activities with a focus on performance, media strategy, and AI-driven workflows.
Role type
Senior Online Marketing Manager (Performance & AI)
Builds
Scalable marketing campaigns, AI-agent workflows, and cross-channel media strategies for global brands.
Domain
Consumer Goods / Digital Marketing / AI
Deliverable
production ML models
Required skills
Performance marketing, Multi-channel mechanics, KPI management, A/B testing, Data-driven campaign control, AI tools usage, Prompt engineering, AI-agent development, Automation, Cross-channel media strategy, Analytical thinking, Strategic planning
Preferred skills
Innovation in digital marketing methods, Knowledge transfer, Pragmatic process implementation
Technologies
AI Agents, Prompting, Automation tools, AI Academy tools
Responsibilities
Develop and optimize AI agents, prompts, and workflows for campaign planning and analysis; Identify potentials along the digital customer journey; Develop cross-channel media and measurement approaches with KPI logics; Derive optimization measures from data and test results; Lead the team in modern digital marketing methods.
