Marketing Manager (m/w/d) in Teilzeit (50 %)
Core
Develops and executes target-group-specific marketing and communication concepts for public sector clients and the Sparkassen financial group, focusing on topics like E-Payment and E-Government.
Role type
Marketing Manager
Builds
Marketing campaigns, social media content (LinkedIn), digital events, and press materials for public sector and Sparkassen clients.
Domain
Public sector / Financial services
Deliverable
product features
Required skills
Marketing strategy, Social media marketing (LinkedIn), Content creation, Press relations, Event management, Project management, Budget management, MS Office, AI tools
Preferred skills
Knowledge of public sector procurement processes, Adobe Creative Cloud
Technologies
LinkedIn, MS Office, Adobe Creative Cloud, AI tools
Responsibilities
Develop marketing and communication concepts, Manage social media marketing (LinkedIn), Plan and execute online/email/lead generation campaigns, Organize events and digital formats, Coordinate press releases and editorial content, Analyze campaign success and optimize processes.
Seniority
Mid-level, hands-on IC