Consultant Digitalstrategie - B2B / CRM / MarTech (m/w/d)
Core
Strategic consultant advising B2B clients on digital transformation, CRM, and MarTech roadmaps.
Role type
Senior Digital Strategy Consultant
Builds
Cross-channel digital strategies, CRM/Marketing Automation setups, and user-centric information architectures.
Domain
B2B Marketing, Digital Strategy, MarTech
Deliverable
product features
Required skills
Digital strategy, CRM, Marketing Automation, Analytics, UX, Content strategy, Workshop facilitation, Roadmap planning
Preferred skills
B2B experience, complex organization consulting, Agency/Consulting project experience
Technologies
Sitecore, Kentico, TYPO3, Ruby on Rails, .NET
Responsibilities
Analyze digital potentials and develop roadmaps for digital development; Conceive cross-channel strategies for website, CRM, marketing automation, content, social media, and campaigns; Develop strategic evolution of CRM and MarTech setups with clients; Lead strategy and customer journey workshops; Define functional requirements for UX, content, and analytics.
