Media Performance TAAG Analyst
Core
Monitor, pull reports, and ensure digital marketing campaigns execute according to client needs and guidelines while extracting insights from audience data.
Role type
intermediate media performance analyst
Builds
campaign trafficking, reporting, and troubleshooting for digital ad servers
Domain
digital marketing and media buying
Required skills
campaign trafficking, audience data analysis, report generation, QA checks, troubleshooting ad server issues, client consultation, data management, Microsoft Excel (intermediate), analytical skills, numerical skills
Preferred skills
digital marketing experience, cross-team communication
Technologies
ad servers, Microsoft Excel
Responsibilities
Monitor campaign delivery and ensure targeting objectives are met; extract insights from audience data; provide troubleshooting support for trafficking issues related to creative, HTML tags, and publisher implementation; escalate issues to third-party vendors when necessary; act as a strategic partner to clients on campaign setup.
Seniority
Intermediate, hands-on IC
