Marketing Manager (m/w/d) in Vollzeit
Core
Develop and execute marketing strategies across online and offline channels to build brand visibility and relevance for Tactical Foodpack's premium meal products in outdoor, travel, and professional sectors.
Role type
Marketing Manager
Builds
Brand identity, marketing campaigns, and market presence for Tactical Foodpack
Domain
Food & Beverage / Outdoor & Travel / Professional Applications
Deliverable
product features
Required skills
Strategic marketing planning, multi-channel campaign management, brand positioning, social media and content marketing, performance marketing analysis, external partner coordination, market trend analysis
Preferred skills
Experience in food, outdoor, or consumer goods marketing, proficiency with digital marketing tools and analytics, creative storytelling
Technologies
Social media platforms, email marketing tools, performance marketing platforms, content management systems
Responsibilities
Develop and own marketing strategy across all relevant channels; Plan and steer campaigns for target groups in outdoor, travel, and professional sectors; Build and evolve brand identity and positioning; Coordinate external partners like agencies, creators, and photographers; Analyze metrics and optimize results; Monitor market, competition, and trends to generate new ideas