Head of Marketing
Core
Define and execute global marketing strategy for a virtual fencing AgTech platform to drive brand awareness, demand, and international growth.
Role type
Senior IC Head of Marketing (Global Strategy & GTM)
Builds
Global brand, demand generation programs, and marketing engine for virtual fencing and livestock technology.
Domain
AgTech / IoT / SaaS
Required skills
global marketing strategy, go-to-market planning, demand generation, brand building, product marketing, storytelling, commercial growth, cross-functional leadership, international market expansion, data-driven marketing
Preferred skills
AgTech, SaaS, IoT, hardware/software integration, rapid growth scaling, multi-region operations
Technologies
CRM, marketing automation, performance analytics
Responsibilities
Develop and execute global marketing strategy; build differentiated global brand; create integrated demand generation programs; lead global go-to-market planning; partner with Sales to drive pipeline growth; build regional marketing capability; lead and develop marketing team.
Seniority
Senior, hands-on IC
