SoftwareOne Deutschland GmbH: Content Marketing Manager (gn)
Core
Develop and execute target-group-oriented content measures for defined topics and solution areas, translating customer needs and market trends into compelling content to position SoftwareOne as a thought leader and drive demand/lead generation.
Role type
Content Marketing Manager (B2B)
Builds
Content strategies, formats (online, social media, email, webinars), and localized content for the DACH market
Domain
B2B Software & Cloud Solutions
Deliverable
product features
Required skills
Content strategy, B2B marketing, SEO/GEO optimization, Adobe Creative Suite, MS Office, campaign planning, cross-functional collaboration, content performance analysis
Preferred skills
Experience in IT marketing, agency collaboration, digital customer journey understanding
Technologies
Adobe Creative Suite, MS Office, SEO tools, GEO tools
Responsibilities
Develop and implement content strategies along customer journeys; Create content for online, social media, email, webinars, and events; Adapt and localize global content for the DACH market; Optimize content for search and answer systems; Collaborate on campaign plans with marketing teams; Ensure consistent brand and messaging quality with Global Marketing, Sales, and Consulting; Analyze and optimize content performance based on KPIs
Seniority
Mid-Senior, hands-on IC