tracetronic GmbH: Head of Strategic Marketing (m/w/d)
Core
Develop and execute a holistic marketing strategy, product positioning, and Go-to-Market plans for the 'one:cx' platform serving the automotive software testing and continuous integration market.
Role type
Head of Strategic Marketing (Product Marketing)
Builds
Marketing strategy, product narratives, and Go-to-Market execution for the 'one:cx' platform
Domain
Automotive software testing, Continuous Integration, Software Defined Vehicles
Deliverable
product features
Required skills
Strategic product marketing, Go-to-Market planning, Product visioning, Stakeholder management, Technical product understanding, Market analysis
Preferred skills
Experience with complex software products, Agile methodologies
Technologies
one:cx platform, Automotive software testing tools
Responsibilities
Develop overarching marketing strategy derived from company vision, Analyze market and target audience needs, Position the 'one:cx' platform in the automotive software environment, Lead Go-to-Market strategies and launch planning, Collaborate with Engineering and Sales teams to align technical capabilities with market needs, Develop product vision and narratives for 'one:cx'