tracetronic GmbH: Head of Strategic Marketing (m/w/d)
Core
Develop and execute a holistic marketing strategy for the 'one:cx' platform, aligning product vision with market needs to drive adoption in the automotive software testing domain.
Role type
Head of Strategic Marketing (Product Marketing)
Builds
Marketing strategy, product positioning, Go-to-Market plans, and product narratives for the 'one:cx' platform.
Domain
Automotive software testing and Continuous Integration
Deliverable
product features
Required skills
Strategic thinking, product marketing for complex software, market and user analysis, Go-to-Market planning, stakeholder management, technical system translation
Preferred skills
Experience in product management, ability to define product vision, agile software development knowledge
Technologies
one:cx platform, MiL/SiL/HiL testing environments
Responsibilities
Develop overarching marketing strategy derived from company vision, analyze market and target group needs, position the 'one:cx' platform, build consistent product communication lines, lead Go-to-Market strategies and launches, collaborate with engineering and sales teams, evolve product vision and narratives.
Seniority
Senior, hands-on IC with leadership responsibilities