Data Scientist
Core
Build predictive CLTV models and ML scoring systems for paid media to optimize lead value and ad platform targeting.
Role type
Senior Marketing Engineer (Data Science)
Builds
Predictive CLTV models, lead scoring ML models, tracking and conversion infrastructure
Domain
Paid media, customer analytics, machine learning
Deliverable
production ML models | product features
Required skills
Python, SQL, ML model development, data pipeline construction, paid media understanding, attribution modeling, conversion API setup
Preferred skills
Offline conversion uploads, server-side tracking setups
Technologies
Tag Manager, Search Console, Meta, Google
Responsibilities
Consolidate customer signals into a single source of truth, develop ML models to score leads by real value, feed scores back into ad platforms, own tracking and conversion infrastructure, turn raw behavioral data into measurable performance impact
Seniority
Senior, hands-on IC
