Buying Analyst
Core
Managing large-budget media campaigns and paid marketing strategies for clients using programmatic buying and digital channels.
Role type
Senior media buying analyst (programmatic)
Builds
Digital media campaigns and programmatic buying executions
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic buying, Demand-side platforms (DSPs), Campaign management, Budget allocation, ROI analysis, Media analytics, Ad trafficking, Flighting management, Reporting, Optimization, Inventory management, Tracking tags/URLs generation
Preferred skills
DV360, The Trade Desk, Amazon DSP, Xandr, Meta Ads, Snapchat Ads, Google Ads, Prisma, Campaign Manager, MBOX system
Technologies
DV360, The Trade Desk, Amazon DSP, Xandr, Meta Ads, Snapchat Ads, Google Ads, Prisma, Campaign Manager, MBOX
Responsibilities
Input buys and pull system reports, Assist in buying/allocation processes, Maintain buys and confirm flighting, Track delivery and secure make-goods, Generate tags and URLs for tracking, Manage commercial inventory in MBOX system, Compile data across programmatic platforms and create reports, Handle advertiser & publisher queries for PG and PMP deals, Manage advertiser budget and bid setup, Perform end-to-end tracking and resolve campaign issues.