Gerente de Cuenta 360
Core
Lead and develop the 360-degree strategy for the Abbott account, ensuring effective planning, buying, and implementation of digital and traditional campaigns.
Role type
Senior Account Manager (360)
Builds
Integrated digital and traditional marketing campaigns for client brands
Domain
Digital marketing and traditional media
Deliverable
product features
Required skills
Strategic planning, digital campaign management, traditional media buying, client advisory, team leadership, change management, data analytics, presentation skills, Excel, PowerPoint
Preferred skills
Platform certifications, English (intermediate-advanced)
Technologies
Google Ads, Meta, TikTok, DV360, HR, Auditsa
Responsibilities
Collaborate with the client to define digital and OFF vision, lead strategic processes to activate assets, advise on strategic decisions, design and implement integrated strategies, act as key client contact, ensure asset and team development, drive organizational change, define and report key metrics, manage and motivate teams
Seniority
Senior, hands-on IC