Social Media Strategist
Core
Build and grow a personality-led social media presence from zero across Instagram and TikTok, establishing a distinctive online identity and driving audience growth.
Role type
Social Media Strategist (Creator-led)
Builds
Personality-driven social media profiles and viral content campaigns
Domain
Social Media / Creator Economy
Deliverable
product features
Required skills
Instagram growth strategy, TikTok algorithm expertise, content lifecycle management, community engagement, data-driven optimization, creative storytelling, project management
Preferred skills
Experience with creator-led brands, entertainment properties, or character-led content
Technologies
Instagram, TikTok
Responsibilities
Launch and position new social profiles from scratch, develop organic growth strategies, create viral campaign concepts, manage full content production and publishing, analyze performance metrics, and engage with the community
Seniority
Individual Contributor, hands-on execution