Brand Manager
Core
Own national brand campaigns and local store marketing initiatives to drive sales, footfall, and revenue growth for a dessert café franchise.
Role type
Senior Brand Manager (Commercial)
Builds
National marketing campaigns, local store marketing plans, promotional partnerships
Domain
Hospitality / QSR / Franchising
Deliverable
product features
Required skills
Brand marketing, local store marketing, commercial marketing, sales growth strategy, franchise partner management, market analysis, ROI analysis, unit economics, project management
Preferred skills
Experience in hospitality, retail, leisure, or food & beverage
Technologies
None stated
Responsibilities
Drive sales through national and local marketing initiatives; Collaborate with franchise partners to increase footfall and transaction value; Develop targeted local marketing plans; Analyze campaign performance and KPIs; Identify promotional partnerships; Shape campaigns using market trends and competitor activity
Seniority
Senior, hands-on IC