Digital Marketing Specialist
Core
Lead digital marketing strategy, paid media, website/SEO, CRM, and third-party platform performance for a multi-brand hospitality group to drive guest acquisition and revenue growth.
Role type
Senior Digital Marketing Manager (Hospitality)
Builds
Digital ecosystems, paid campaigns, customer lifecycle journeys, and scalable reservation/ordering systems for restaurant and lifestyle brands.
Domain
Hospitality, Restaurants, Lifestyle
Required skills
Digital strategy, Paid media management, SEO & CRO, CRM & lifecycle marketing, Analytics & BI, Project management, Stakeholder communication
Preferred skills
Multi-location hospitality experience, Managing significant paid media budgets, AI tools implementation
Technologies
Google Ads, Meta Ads Manager, GA4, Looker Studio, OpenTable, Uber Eats, Marketing automation platforms
Responsibilities
Develop group-wide digital strategy, manage paid media budgets and performance, optimize website UX and SEO, lead customer retention campaigns, report on digital revenue and KPIs, implement marketing technology and automation.
Seniority
Senior, hands-on IC with leadership responsibilities