Social Media and Influencer Manager
Core
Lead social media strategy, influencer campaigns, and community engagement for a premium egg brand to drive shopper acquisition and loyalty.
Role type
Senior Social Media and Influencer Manager
Builds
Social media presence, influencer partnerships, and community engagement for Pete & Gerry's and Nellie's Free Range
Domain
Food & Beverage / Consumer Packaged Goods
Deliverable
product features
Required skills
Multi-channel social media strategy, influencer identification and management, content calendar planning, social listening, data analytics, agency management, budget management
Preferred skills
Viral campaign launch, creator economy expertise, UGC strategy, video-first content, crisis communications, AI content workflows
Technologies
Meta Business Suite, TikTok, Instagram, Pinterest, Reddit, YouTube, LinkedIn, Sprout Social, Canva
Responsibilities
Develop and implement social media strategies across multiple platforms; identify, vet, and contract influencers; manage influencer gifting and campaign execution; lead social data analytics and reporting; manage and coach the Social Community Engagement Specialist; oversee agency collaborations
Seniority
Senior, hands-on IC with team leadership
