Marketing Coordinator (Enrollment Management)
Core
Provide day-to-day support to the Marketing & Communications team for a school/department, focusing on email marketing coordination, content creation, and brand awareness.
Role type
Marketing Coordinator (Enrollment Management)
Builds
Digital assets, e-newsletters, announcement emails, display ads, and marketing performance reports for a school/department.
Domain
Education / Marketing
Required skills
Email marketing, Content creation, Project coordination, Digital communications, Campaign management, Branding, Writing, Social media management, Graphic design, Google Analytics
Preferred skills
Salesforce experience, Event management, Public relations
Technologies
Emma, Salesforce, Google Analytics
Responsibilities
Assist with developing marketing materials and plans; Manage peer communications calendar; Gather and write content for printed and digital materials; Create and deploy digital assets including e-newsletters and ads; Compile analytics for digital efforts; Develop instructional and promotional content with multimedia; Coordinate information flow via email lists; Work with external vendors for design and printing; Build and update automated marketing emails; Create UTM tracking codes and pull campaign metrics.
Seniority
Mid-level, hands-on IC