Data Analyst
Core
Transform complex data into actionable insights to support cross-functional marketing initiatives and campaign optimization.
Role type
Data Analyst (Marketing/Digital Media)
Builds
Dashboards and reports for agencies and clients
Domain
Digital Marketing & Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Data Visualization, Web Analytics, Spreadsheet Tools, Data Quality Assurance
Preferred skills
ETL concepts, Digital Marketing KPIs, Measurement Plans
Technologies
Power BI, Tableau, Data Studio, Datorama, Google Analytics, Adobe Analytics, Tag Manager
Responsibilities
Analyze digital campaign performance across channels, Compile and interpret data to address business issues, Develop and maintain dashboards and reports, Perform ad hoc and recurring analysis, QA data to identify inconsistencies, Collaborate with internal teams to align data strategies, Assist in the development of measurement plans, Communicate findings using visualizations and storytelling
Seniority
Mid-level (3-5 years experience)