Senior Digital Experience & Transformation Manager
Core
Strategic leadership role shaping and delivering Standards Australia's digital experience vision, including a major website refresh and broader digital transformation program.
Role type
Senior Digital Experience & Transformation Manager
Builds
Future-state digital experiences, customer journeys, information architecture, and content frameworks for Standards Australia's products and services.
Domain
Standards development, public sector, digital transformation
Deliverable
product features
Required skills
Digital strategy, customer experience (CX), UX, digital transformation, website leadership, customer journey mapping, information architecture, content strategy, taxonomy, website governance, SEO, stakeholder engagement, program delivery, vendor management, performance measurement, team coaching
Preferred skills
Experience in membership/standards/government/non-profit sectors, enterprise platform transformations, CMS platforms, agile delivery environments, change management
Technologies
CMS platforms, SEO tools, analytics tools, digital experience tools
Responsibilities
Lead development of future-state website strategy; drive customer-centric design initiatives; define requirements and roadmaps; lead customer journey mapping; establish content architecture and governance; ensure SEO and analytics principles; provide strategic direction and governance; facilitate stakeholder workshops; manage agency and vendor relationships; develop performance frameworks; identify risks and opportunities; build internal team capability.