Senior Manager, Content Strategy – Organic Social
Core
Lead Remitly's organic consumer social strategy across markets and languages, driving content, creator programs, community management, and measurement to connect with global customers.
Role type
Senior Manager, Content Strategy (Organic Social)
Builds
Serialized content series, creator/UGC campaigns, community engagement, and localized brand content for Instagram, TikTok, YouTube, Facebook, and RedNote.
Domain
Fintech / Cross-border money transfer / Global consumer markets
Deliverable
product features
Required skills
Social media strategy, content development, team leadership, creator program management, social listening, multi-market localization, budget management, compliance partnership
Preferred skills
Experience with immigrant/multicultural audiences, additional languages (Spanish, Mandarin, Tagalog, Hindi), rebranding experience, community platform familiarity, AI tools in content workflows
Technologies
Social listening and analytics tools
Responsibilities
Own organic social strategy and cross-functional alignment; Lead content development and quarterly planning; Build repeatable serialized content; Manage creator, UGC, and ambassador programs; Localize content for regional markets; Convert social listening insights into product and community actions; Manage intake and partnerships; Measure KPIs and optimize; Lead team and budget; Ensure brand compliance with Legal.
Seniority
Senior, hands-on IC with people management