Senior SEO Specialist

## About the role HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Senior SEO Specialist to join our team. Your role at HFM: - Develop and execute effective SEO strategies to increase organic traffic and improve visibility across search engines. - Develop and executive comprehensive on-page, off-page, and technical SEO strategies for multiple markets. - Conduct systematic keyword research to uncover new opportunities and collaborate with content teams to optimize content targeting. - Monitor, analyze, and report on key performance indicators (KPIs) to gauge the success of SEO efforts and identify areas for improvement. - Develop and implement link-building strategies, coordinating with content writers and outreachers to acquire high-quality backlinks. - Collaborate with developers, content, and performance marketing teams to ensure SEO best practices are embedded in all channels. - Perform competitive analysis to understand market trends and adjust strategies accordingly. - Audit technical SEO aspects of the website, including site performance, taxonomy, and structured data, and work with cross-functional teams to resolve technical issues. - Oversee technical audits, Core Web Vitals optimization, and structured data implementation. - Track performance across Google Search Console, GA4, SEMrush/Ahrefs, and prepare monthly growth reports. - Stay up to date with the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective. ## Requirements - BSc/BA in Marketing, Business Administration, or related field. - 5+ years of SEO experience. - Proven results in competitive niches (e.g. Forex, SaaS, E-commerce, iGaming, Finance, or similar data-driven industries). - Proficiency in identifying and resolving technical SEO errors, with a solid understanding of HTML, CSS, and JavaScript. - Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMRush. - Excellent analytical skills and creative thinking, with a strategic and results-oriented approach to SEO. - Analytical mindset with ability to translate data into action. - Experience working with cross-functional teams and developers. - Strong verbal and written communication skills, with fluency in English. - A team player with a passion for supporting and collaborating with team members. - Applicants must be eligible or have legal authorization to work in the country where the position is based. ## What we offer - Hybrid Work Model (2 days working from home) - Monthly Wolt Vouchers - Comprehensive Health & Life Insurance - Provident Fund (Upon completion of the trial period) - Summer Short Fridays (August) - Additional Paid Annual Leave (up to 30 days, based on years of service) - Birthday Leave - Training & Education Allowance - Udemy Business access - Gym Membership - Referral Bonus Program - Additional Support - Visa Sponsorship and Relocation Assisstance ## About the company HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets.