Senior Digital Marketing Manager
Core
Lead the strategy, development, and optimization of B2B and B2C digital platforms and solutions for ZEISS Vision Care UK & Ireland.
Role type
Senior Digital Marketing Manager (Platform Strategy & Product Ownership)
Builds
B2B and B2C digital platforms, customer journeys, and digital content strategies
Domain
Optics and optoelectronics (Vision Care)
Deliverable
product features
Required skills
B2B/B2C digital marketing strategy, platform product ownership, stakeholder influence, data-driven decision making, customer research, go-to-market strategy, project leadership, marketing automation, content strategy
Preferred skills
Salesforce, Mixpanel, global organization experience
Technologies
Salesforce, Mixpanel
Responsibilities
Lead strategy and roadmap for digital platforms; Act as local market lead and product owner; Develop business cases and secure investment from Global stakeholders; Lead go-to-market strategies for new solutions; Drive adoption and engagement of digital solutions; Develop and deliver digital content and communications strategies; Lead customer research programs; Monitor and evaluate platform performance using data analytics.
Seniority
Senior, hands-on IC with strategic influence
