Especialista de Produto Marketing | SPS e SAS
Core
Develop marketing strategies for the medical device portfolio (Microsurgery division), aligning clinical concepts with market positioning and sales enablement.
Role type
Product Marketing Specialist
Builds
Product launch campaigns, sales enablement materials, and educational initiatives for medical professionals.
Domain
Medical Devices / Optics / Microsurgery
Deliverable
product features
Required skills
Product lifecycle management, clinical concept translation, KOL mapping, event planning, budget management, cross-functional collaboration
Preferred skills
Commercial experience, Ophthalmology market knowledge
Technologies
Digital marketing tools
Responsibilities
Develop clinical messaging for product materials, create promotional and training content, manage product lifecycle from launch to phase-out, support sales teams with regional events and client visits, collaborate with medical specialists to understand market needs, manage marketing budget and initiatives.
Seniority
Mid-level, hands-on IC