Produktmarketingmanager (m/w/x)
Core
Analyze market/customer requirements and trends to define global positioning, value propositions, and marketing strategies for ZEISS Vision Care products (glasses, measurement systems), adapting them to local markets.
Role type
Product Marketing Manager
Builds
Product launches, integrated marketing campaigns, sales tools, and training materials for ZEISS Vision Care solutions.
Domain
Optics / Vision Care / Consumer Goods
Deliverable
product features
Required skills
Market analysis, segmentation, positioning, marketing mix, campaign planning, product launch management, stakeholder management, cross-functional collaboration, performance measurement
Preferred skills
Project management, digital marketing, marketing analytics
Technologies
None explicitly stated
Responsibilities
Analyze market trends and customer needs; Develop and adapt global marketing strategies for local markets; Plan and execute product launches and marketing projects; Create sales tools and marketing materials; Support sales teams with training and market intelligence; Evaluate campaign effectiveness and drive optimizations.
Seniority
Mid-level, hands-on IC