Market Development Specialist II
Core
Lead strategic planning, commercialization, and market development for ZEISS Medical Technology product portfolios across Canada.
Role type
Senior Market Development Specialist (Medical Technology)
Builds
Local commercialization plans, go-to-market strategies, and product launch initiatives for medical device portfolios.
Domain
Medical Technology / Healthcare / Life Sciences
Deliverable
product features
Required skills
Strategic planning, market analysis, go-to-market strategy, product lifecycle management, KOL engagement, budget management, cross-functional leadership, data analytics, stakeholder influence.
Preferred skills
MBA, experience in medical device industry, physician stakeholder management, new product launch experience, product development process knowledge.
Technologies
CRM platforms, Microsoft Office Suite, marketing analytics tools
Responsibilities
Develop and execute annual market development plans; lead product launches and commercialization initiatives; conduct market intelligence and competitive analysis; manage KOL relationships and customer education programs; partner with Sales Leadership to drive adoption; manage marketing budgets and evaluate ROI.
Seniority
Senior, hands-on IC with strategic leadership
