Media Planner-Account Innovation Office, Marketplace Business (C&M)
Core
Media planner designing and executing targeted web advertising campaigns for manufacturers on Rakuten Ichiba using member data.
Role type
Media Planner
Builds
Targeted advertising packages and campaigns for manufacturers
Domain
E-commerce / Retail Media
Required skills
Digital marketing, Media planning, Traffic design, Advertising effectiveness analysis, Campaign reporting
Preferred skills
Sales experience, Advertising agency planning and operations experience
Technologies
Rakuten member data, Web advertising platforms
Responsibilities
Media planning (traffic design), Arranging internal advertising media, Monitoring and adjusting advertising effectiveness, Reporting on campaign performance, Developing new advertising menus and media, Analyzing effectiveness of new media
Seniority
Mid-career