Marketing Specialist/Manager - Marketing Section, Kobo Japan Department (KJD)
Core
Plan and execute customer nurturing programs, CRM initiatives, and marketing campaigns to increase user engagement and loyalty for an eBook store.
Role type
Marketing Manager / Marketing Specialist (Customer Growth & CRM)
Builds
Customer retention programs, email campaigns, coupon/point initiatives, and social media awareness campaigns.
Domain
Digital Publishing / E-Commerce / Consumer Internet
Deliverable
product features | dashboards & analysis
Required skills
CRM program planning, hypothesis testing, data analysis, GA4, Looker Studio, web marketing strategy, team leadership (Manager), coaching junior members
Preferred skills
Experience in e-books, subscription services, or e-commerce, CRM tools for LTV improvement, English business communication
Technologies
GA4, Looker Studio, LINE Official Account, LINE Stamps, X (Twitter), Instagram
Responsibilities
Define and manage marketing KPIs, lead project execution, optimize budget allocation, design and operate user communication campaigns, identify user insights through data, improve operational workflows
Seniority
Manager (people management) / Specialist (hands-on IC)