Insights Lead Analyst
Core
Lead analytics strategy and data analysis for client accounts to measure media performance and drive bottom-line growth outcomes.
Role type
Senior Client Insights Lead Analyst
Builds
Annual learning agendas, testing/analysis roadmaps, and analytical solutions (segmentation, modeling, campaign evaluations) for client media strategies.
Domain
Digital Marketing Analytics / Media Measurement
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical analysis, predictive modeling, LTV calculations, R, Python, SQL, Tableau, Power BI, Snowflake, Redshift, Microsoft Excel, PowerPoint
Preferred skills
None stated
Technologies
R, Python, SQL, Tableau, Power BI, Metric, Snowflake, Redshift
Responsibilities
Create and lead analytics strategy for client accounts; propose and lead quantitative tests and analysis; build analytical capabilities and solutions; deliver clear insights and reporting to clients.
Seniority
Senior, hands-on IC