Retail Marketing Manager (Fixed-term contract)
Core
Shape and deliver the DCP Retail Marketing strategy for Disney franchises across Iberia, turning EMEA plans into commercially focused initiatives across retail, digital, and in-store channels.
Role type
Senior Retail Marketing Manager
Builds
Integrated marketing campaigns, commercial activations, and consumer experiences for Disney franchises in retail environments.
Domain
Consumer goods / Retail / Franchising
Deliverable
product features
Required skills
Strategic planning, Campaign execution, Project management, Stakeholder management, Analytical thinking, Creative storytelling, Retail market knowledge, Agency management, Data interpretation, Innovation
Preferred skills
Licensing/franchise experience, Multinational organization experience, Matrixed environment experience
Technologies
Digital channels, Social media, Print, In-store touchpoints
Responsibilities
Develop local DCP franchise strategy adapting EMEA plans; Plan and execute commercial activations across retail environments; Manage cross-functional collaboration with Franchise, Commercial, and Licensee teams; Measure campaign performance and optimize based on data; Coordinate with creative teams and agencies for brand-compliant delivery; Identify new market opportunities and innovative retail experiences.
Seniority
Senior, hands-on IC