Consumer Insight Sr Analyst
Core
Lead market research and analytics to synthesize consumer data into actionable strategic recommendations for Disney Experiences, optimizing guest experiences and driving business growth.
Role type
Senior Consumer Insight Analyst (Market Research & Analytics)
Builds
Strategic insights and data-driven recommendations for Walt Disney World Resort Hotel Team
Domain
Hospitality / Theme Parks / Consumer Analytics
Deliverable
dashboards & analysis
Required skills
quantitative research, data analysis, survey design, statistical analysis, large dataset management, creative data visualization, storytelling, critical thinking, project management
Preferred skills
qualitative research methodologies, Conjoint/Discrete Choice Analysis, Tableau, Excel, PowerPoint, theme park/hospitality industry experience
Technologies
SAS, R, Python, SPSS, Tableau, Excel, PowerPoint, AI/Copilot
Responsibilities
Lead end-to-end market research projects from design to delivery; Evaluate complex data and test hypotheses to identify patterns; Synthesize findings from multiple research methods into holistic perspectives; Transform research findings into compelling reports and presentations to influence stakeholders; Build collaborative partnerships with Resorts to identify opportunities and provide consumer-driven recommendations
Seniority
Senior, hands-on IC
