Manager, Advertising Effectiveness & Insights
Core
Lead advertising effectiveness studies, campaign measurement, and audience insights to demonstrate the value of Disney's premium advertising solutions across Disney+, ESPN, and the broader portfolio.
Role type
Manager, Advertising Effectiveness & Insights
Builds
Measurement frameworks, benchmarks, and proof points for premium video and streaming environments.
Domain
Media research, audience analytics, advertising effectiveness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Advertising effectiveness measurement, audience analytics, campaign measurement, brand lift studies, post-campaign analysis, vendor management, stakeholder engagement, quantitative research, project management
Preferred skills
Experience with Roy Morgan, VOZ/OzTAM, AudienceProject, GWI, Nielsen, BVOD/AVOD/SVOD environments, media agency strategy
Technologies
Roy Morgan, VOZ, OzTAM, AudienceProject, GWI, Nielsen
Responsibilities
Lead advertising effectiveness studies across Disney's portfolio; Develop audience insights and market narratives; Build measurement frameworks and benchmarks; Partner with sales and client-facing teams; Identify and manage research vendors; Present insights to senior stakeholders; Stay close to industry trends in measurement and privacy.
Seniority
Manager, hands-on IC
