Publicity Manager (China PR focus)
Core
Develop and execute strategic publicity and social media campaigns for Hong Kong Disneyland Resort, focusing on the Mainland China market to elevate brand relevance.
Role type
Publicity Manager (China PR focus)
Builds
Brand equity and commercial objectives for Hong Kong Disneyland Resort across the Greater Bay Area and China regions.
Domain
Tourism & Entertainment / Mainland China Social Media
Deliverable
product features
Required skills
China social media strategy, influencer/KOL management, cross-market campaign execution, budget management, stakeholder leadership, storytelling
Preferred skills
Experience with PR agencies, multinational organization background
Technologies
Xiaohongshu (RED), Douyin, WeChat, Weibo
Responsibilities
Shape and execute impactful publicity strategies; Develop China-focused social and media campaign strategies using non-paid influencers and trend-driven content; Lead end-to-end campaign and event delivery; Monitor China social platforms and refine KPIs; Manage budgets for PR and social initiatives
Seniority
Mid-Senior, hands-on IC