Web Journey Orchestration Lead
Core
Strategic personalization leadership owning web and app journey orchestration for Boost Mobile, designing and optimizing personalized customer experiences across BoostMobile.com and the Boost Mobile app using the Adobe Experience Platform ecosystem.
Role type
Senior IC personalization and journey orchestration lead
Builds
Automated, multi-touchpoint customer journeys and precision targeting segments
Domain
Telecom / Retail Wireless / Marketing Technology
Deliverable
production ML models
Required skills
Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP) CDP, Adobe Target, Adobe Analytics, Schema design (XDM), Tag management, AI Literacy (Adobe Sensei)
Preferred skills
None stated
Technologies
Adobe Experience Cloud (AJO, AEP, Target, Analytics, Sensei), Adobe Launch
Responsibilities
Design and manage personalized multi-touchpoint customer journeys; Build and activate high-value audience segments; Own the personalization experimentation program (A/B and multivariate tests); Partner with acquisition and monetization leads to translate business objectives into automated flows; Orchestrate cohesive cross-channel personalization; Leverage Adobe Sensei AI/ML for decisioning and optimization
Seniority
Senior, hands-on IC
