Marketing & Communications Manager (w/m/d)
Core
Managing marketing automation workflows and communication strategies using Salesforce Marketing Cloud for a global mobility leasing company.
Role type
Marketing Automation Manager (Salesforce)
Builds
Automated email flows, lead nurturing campaigns, and preference management systems for B2B and B2C clients.
Domain
Automotive mobility leasing and fleet management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud administration, automated flow creation, email template design, KPI reporting, data privacy compliance, B2B/B2C marketing strategy
Preferred skills
Content Hub experience, progressive profiling, Salesforce Sales/Service Cloud
Technologies
Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud
Responsibilities
Administering local Salesforce Marketing Cloud instances, designing and executing automated retention flows, managing external communication and newsletters, building lead nurture campaigns, overseeing consent and preference management, creating email templates, and developing optimization measures.
Seniority
Mid-level, hands-on IC