Chargé de Marketing Produit en alternance
Core
Apprenticeship role supporting Product Marketing Managers in designing, evolving, and tracking performance of leasing, subscription, and fleet management products for sustainable mobility.
Role type
Junior Product Marketing Apprentice
Builds
Product features, user journeys, and marketing campaigns for vehicle leasing and multi-mobility solutions
Domain
Automotive leasing and sustainable mobility
Deliverable
product features
Required skills
Market analysis, requirement specification, project coordination, UX design, user research, content creation, digital campaign management, performance tracking
Preferred skills
Digital marketing experience, English proficiency
Technologies
Office suite, graphic creation tools, development languages, tracking tools
Responsibilities
Analyze market opportunities and trends, write project specifications and tender documents, coordinate project phases with product managers, design new user journeys, conduct user interviews and benchmarks, create digital/print communication assets, track product performance metrics
Seniority
Junior, apprenticeship level
