Digital Marketing Manager (m/w/d)
Core
Develop and execute holistic SEO and digital marketing strategies to increase visibility and direct booking volume for hotel and gastronomy operations.
Role type
Digital Marketing Manager (SEO & Performance)
Builds
Website content, SEO strategies, digital ad campaigns, and marketing materials for hotels and restaurants.
Domain
Hospitality / Tourism / Digital Marketing
Required skills
SEO (Onpage/Offpage/Technical), Google Analytics 4, Google Search Console, SEA/Google Ads, Content Marketing, Social Media Management, CMS management, Print & Digital Design, Keyword Research, Competitor Analysis
Preferred skills
Performance Marketing, Visual Communication, Graphic Design Software
Technologies
Google Analytics 4, Google Search Console, Google Ads, CMS
Responsibilities
Optimize website ranking, visibility, and user experience; Create and optimize website content for SEO; Manage and grow social media channels; Design and implement marketing materials (print and digital); Plan and execute Google Ads campaigns; Analyze performance data to drive booking volume; Create photo and video content for digital channels.
Seniority
Mid-Senior, hands-on IC
