SEO- & Content-Manager:in (m/w/d) - 37,5 Std./Woche
Core
Develop and execute SEO and content strategies for three e-commerce shops selling canned drinks, plant-based milk alternatives, and non-alcoholic beverages.
Role type
SEO & Content Manager
Builds
Product and category texts, blog posts, landing pages, newsletters, and SEO-optimized content for online stores
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
SEO strategy, content strategy, keyword analysis, A/B testing, performance analysis, newsletter management, Shopware 6, Google Analytics, Search Console, German copywriting
Preferred skills
AI tool usage, marketing campaign coordination, stakeholder alignment
Technologies
Shopware 6, Klaviyo, CleverReach, Google Analytics, Google Search Console, AI tools
Responsibilities
Develop content strategies, plan and optimize product/category texts and blog posts, ensure brand consistency, manage on-page SEO, conduct keyword analysis, monitor KPIs, coordinate marketing campaigns, create performance reports, manage newsletter planning and execution
Seniority
Mid-level, hands-on IC