Kommunikations- und Marketingmanager:in (m/w/d)
Core
Develop content strategies and B2B marketing campaigns to generate qualified leads and establish a new digital professional journal.
Role type
B2B Marketing and Communications Manager
Builds
Content assets, marketing campaigns, and a digital journal for HR consulting clients
Domain
HR Consulting / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, content strategy, SEO/GEO/GAIO, PR and media relations, event management, data analytics, CMS management, marketing automation, CRM management
Preferred skills
Experience in consulting or agency environments, storytelling, visual media, AI tools for content generation
Technologies
LinkedIn, Google Analytics, WordPress, CleverReach, Canva, HubSpot, Pipedrive
Responsibilities
Create B2B content (articles, whitepapers, case studies), manage multi-channel marketing campaigns, oversee the new digital journal, handle PR and media relations, plan events and webinars, analyze campaign performance
Seniority
Mid-Senior, hands-on IC