Digital Analytics Consultant (m/w/d)
Core
Analyze digital data to derive insights on user behavior and campaign performance, create dashboards, and implement tracking setups.
Role type
Digital Analytics Consultant
Builds
Web and app tracking setups, dashboards, and optimization recommendations
Domain
Digital Marketing / Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics 4, Google Tag Manager, Consent Management Platforms (CMP), Google Consent Mode v2, DataLayer, Looker Studio, Server-Side Tracking
Preferred skills
Piwik PRO, Matomo, Reporting and BI tools
Responsibilities
Analyze digital data to gain insights on user behavior and campaign performance; Create meaningful reportings and dashboards with optimization recommendations; Implement and optimize web and app tracking setups; Set up and maintain privacy-compliant consent setups; Review existing tracking setups and identify improvement potential; Collaborate with internal departments and clients to present analysis results and recommendations