Digital Marketing Specialist (w/m/d)
Core
Central interface between Digital Marketing and business stakeholders (Channel, Offer, Sales, Customer Care) responsible for website management, content optimization, and digital customer journey development.
Role type
Digital Marketing Specialist (B2B)
Builds
Websites, landing pages, and digital customer journeys for Schneider Electric's energy technology products.
Domain
Energy Technology / B2B Marketing
Required skills
Web Content Management, Performance Marketing, Web Analytics, KPI analysis, Localization, Project Management, Report creation
Preferred skills
International B2B experience, Agency experience, Digital affinity
Technologies
Web Content Management systems, Analytics tools, Landing page builders
Responsibilities
Manage and optimize websites for DACH region; Localize and implement global content and campaigns; Conceive and optimize launch/event landing pages; Analyze and improve digital customer journey; Create reports and dashboards with KPI analysis.
Seniority
Mid-Senior, hands-on IC