Trade Marketing Manager (m/w/d) Dermatological Skincare
Core
Activate dermatological skincare brands (Cetaphil, Excipial, Actinica) in stationary pharmacies through shopper and POS concepts.
Role type
Trade Marketing Manager
Builds
Shopper and Point of Sale (POS) concepts, national campaigns, and product launch activations for stationary pharmacies.
Domain
Consumer Healthcare / Dermatological Skincare
Deliverable
product features
Required skills
Market and competitive analysis, Shopper behavior understanding, POS activation, Project management, Budget planning and control, KPI tracking
Preferred skills
Experience in Brand Management, Category Management, or Sales-oriented Marketing
Technologies
N/A
Responsibilities
Conduct market, competitive, and shopper analyses to derive activation recommendations; Plan and execute POS and placement measures for product launches and campaigns; Develop and coordinate promotional materials and sell-in arguments; Manage trade marketing projects with internal and external partners; Optimize trade marketing processes and reporting.
Seniority
Mid-level, hands-on IC