Online-Marketing-Manager (m/w/d)
Core
Planning, creating, and sending email newsletters to develop the direct communication and sales channel.
Role type
Online Marketing Manager (Email & Newsletter)
Builds
Email newsletters and marketing automation workflows
Domain
E-commerce / Publishing
Required skills
Email marketing, Newsletter management, Content creation, Audience segmentation, Automation setup, Data analysis, SAP Emarsys, AI tools
Preferred skills
Digital marketing, Copywriting, Product sense, Customer empathy, Data-driven decision making, New tool adoption
Technologies
SAP Emarsys, AI tools
Responsibilities
Plan, create, and send newsletters; Select topics and products; Develop subject lines and content; Work with target groups and segmentations; Analyze open, click, conversion, and revenue metrics; Utilize modern AI tools for ideation and optimization
Seniority
Mid-level, hands-on IC
