Marketing Business Partner (m/w/d) Industry & Infrastructure
Core
Central link between business units and the marketing organization, translating business goals into concrete marketing strategies and measurable activities.
Role type
Marketing Business Partner
Builds
Integrated multi-channel marketing campaigns and specific measures for business units
Domain
Industrial services & infrastructure
Deliverable
product features
Required skills
Strategic marketing, Content and campaign management, Stakeholder management, Analytical thinking, Market and customer insight
Preferred skills
Experience in international environments, Complex topic structuring
Technologies
Website, Social Media, Messen & Events, E-Mailing, PPC, Grafik
Responsibilities
Analyze business goals and derive marketing strategies with concrete measures, Translate market and customer needs into marketing and communication approaches, Develop target-group-specific value propositions and messages, Plan and steer integrated multi-channel campaigns, Define relevant KPIs and measure campaign success with focus on performance and optimization, Collaborate with stakeholders from business and marketing organization
Seniority
Mid-Senior, hands-on IC