(Senior) Marketing Manager (m/w/d)
Core
Central marketing manager supporting subsidiaries, developing group-wide campaigns, and acting as the central contact for subsidiaries to drive brand and performance.
Role type
Senior Marketing Manager
Builds
Marketing campaigns, brand strategies, and performance reports for the Rietzler Group and its subsidiaries
Domain
Environmental industry / B2B marketing
Deliverable
product features
Required skills
Campaign development, SEO/SEA, Social Advertising, Web analysis, CRM management, Adobe Creative Cloud, Project coordination, Agency management, Trend analysis
Preferred skills
HubSpot Marketing Automation, MS Office, Paid-media funnel expertise
Responsibilities
Develop and realize marketing activities and campaigns for the corporate group; Coordinate projects and steer external service providers and agencies; Conduct keyword research, SEO measures, and web/campaign analysis; Create meaningful reporting and present actionable recommendations; Support subsidiaries in advancing different brands and target groups; Observe current marketing trends and identify new opportunities
Seniority
Senior, hands-on IC