Marketing & Sales Manager (w/m/d) - Campus Engagement & Activation
Core
Central interface ensuring consistent brand positioning and communication of TUM LifeLong Learning programs across university campuses.
Role type
Marketing & Sales Manager (Campus Engagement)
Builds
Marketing and sales campaigns, events, and communication materials for executive and professional education programs.
Domain
Higher Education / Executive Education
Deliverable
product features
Required skills
Integrated marketing and sales strategy, brand management, cross-functional project coordination, event planning and execution, CRM and digital marketing tools, stakeholder management
Preferred skills
Experience in the education sector or professional services, German and English language proficiency
Responsibilities
Develop and coordinate cross-campus marketing and sales measures; ensure consistent brand messaging across locations; act as central contact for local marketing teams; plan and execute events; analyze campaign effectiveness and optimize strategies.
Seniority
Mid-level, hands-on IC
