Manager:in CRM und Marketing Automation
Core
Managing central marketing operations processes including CRM, marketing automation, lead management, and data quality to enable targeted campaigns and a seamless customer journey.
Role type
Marketing Operations Manager (CRM & Automation)
Builds
Automated lead flows, webinar/event management, and integrated marketing systems for public administration software solutions.
Domain
B2G (Business-to-Government) / Public Administration / Marketing Technology
Required skills
CRM & Marketing Automation, Microsoft Dynamics 365, Lead Management, Data Quality Management, Technical Integration, Webinar/Event Management, Process Optimization, AI/Automation Evaluation
Preferred skills
Experience with automated marketing/lead processes, Technical setup of webinars/digital events, Knowledge of AI technologies
Technologies
Microsoft Dynamics 365, Marketing Automation Tools, Webinar Platforms
Responsibilities
Develop target groups and segmentations while ensuring high data quality; Manage integration and technical connections between marketing tools and Microsoft Dynamics 365; Design and optimize lead flows from generation to handover; Oversee technical setup of webinars and digital events; Monitor technical marketing processes to identify errors and optimization opportunities; Evaluate new AI and automation solutions for process improvement.