Senior Global Brand Manager*
Core
Strategic development and consistent management of the VITRONIC brand across all international markets, channels, and touchpoints, including B2B campaigns, employer branding, and integrated marketing measures.
Role type
Senior Global Brand Manager
Builds
Global B2B marketing campaigns, employer branding initiatives, and integrated content marketing/demand generation programs.
Domain
Industrial image processing / Automotive, Logistics, Medical Technology, Traffic Technology
Required skills
Multi-channel marketing, brand management, digital media integration, B2B communication, campaign planning and execution, budget management, stakeholder management, market analysis, data analytics
Preferred skills
Experience in traffic technology, thought leadership development, internal communication strategy
Technologies
Digital media platforms, marketing automation tools, design systems
Responsibilities
Develop and execute global B2B marketing campaigns; manage employer branding and recruitment communications; plan and lead brand and solution-related projects; analyze market and performance insights; coordinate with global teams and external agencies.
Seniority
Senior, hands-on IC