Marketing Manager Paid Media, Advertising & Campaigns (m/w/d) Vollzeit 76437 Rastatt, Deutschland
Core
Operate and optimize paid media and advertising campaigns to generate qualified leads for the international sales team.
Role type
Marketing Manager (Paid Media & Advertising)
Builds
B2B marketing campaigns and advertising placements
Domain
B2B Technology (Audio/Video/Control solutions)
Required skills
Paid media strategy, LinkedIn Campaign Manager, Meta Ads Manager, B2B lead generation, A/B testing, budget management, media planning, performance analysis (CTR, CPC, CPL, Conversion Rate), cross-functional collaboration, creative asset coordination
Preferred skills
Google Ads, Marketing automation, CRM systems, Adobe Creative Cloud, Web Analytics, WordPress, Video editing
Responsibilities
Plan, execute, and optimize paid social campaigns on LinkedIn and Meta; manage digital ad channels and campaign platforms; coordinate media placements in industry portals and digital channels; manage campaign budgets and ad calendars; create campaign reports and success analyses; collaborate with content, product, and sales teams; create and adapt ad creatives and social media visuals
Seniority
Mid-Senior, hands-on IC